Tyrades! Do you have a personal catch phrase?

Series: Tyrades | Story 90

Hollywood makes iconic catch phrases seem easy.

Whether it’s McGarrett’s “Book ‘em, Danno” or Vizzini’s “Inconceivable!” in “The Princess Bride,” we take them for granted.

But there is a dismaying amount of trial and error behind the relative handful of utterances that fully capture the public consciousness.

For example, the magisterial “Make it so” of Captain Jean-Luc Picard in the “Star Trek” universe.

Early versions of Picard’s command included “That’s what SHE said,” “Pretty please with a Romulan cherry on top” and first runner-up “That’s the...

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