Lewis County Herald - Serving Hohenwald, Lewis County Tennessee Since 1898

Tyrades

Will this be your best Christmas ever?

 
Series: Tyrades | Story 113

December 22, 2022



When writing advertising copy, I sometimes find myself desperately searching for a zinger of a tag line --and settling for trite admonitions such as “Make this the best hunting season ever” or “Make this the best summer vacation ever.”

I despise such capitulations to deadlines, because listeners with terminal illnesses, maxed-out credit cards or fruitless marriage counseling sessions may perceive the sentiments as glib or clueless.

Never is the situation more danger-fraught than at Christmas. A melancholy Judy Garland yuletide favorite notwithstanding, an ill-timed “Have the merri...



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